About Us
Dr. Jeb Hurley and Elena Newton co-founded Brainware Partners in 2021 to complement Xmetryx, Inc., the software company they co-founded in 2016. Together they provide a powerful combination of behavioral science-based services and software.
Dr. Jeb Hurley
Managing Partner
Jeb traces his passion for helping people become better leaders and make a positive difference in the world to his painful experiences with toxic managers, dysfunctional teams, and low-trust cultures. His insight that an organization’s culture reflects team behavior at scale has shaped his approach to leadership and how he develops leaders.
A leading expert on cross-cultural team dynamics, Jeb is an experienced F100 corporate executive, a multi-time founder/CEO, and a behavioral scientist. He holds a doctorate in organizational leadership and has mentored and coached for decades. He is the co-founder and CEO of Xmetryx, Inc., and Managing Partner of Brainware Partners, a team dynamics consultancy.
Jeb is a Techstars Foundation Mentor, an Affiliate Member at the Institute of Coaching at Harvard Medical School, and the author of two books: The One Habit: The Ultimate Guide to Increasing Engagement and Building Highly-effective Teams and Team Relationship Management: The Science of Inspiring Trust & Peak Performance.
Elena Newton
Product & Technology
Elena excels at helping companies create products that are viable, valuable, and lovable. With a focus on delighting the customer, she works across development, design, and business strategy to turn vision and insights into opportunities and bring products to life.
For more than 15 years Elena has led hybrid and remote product, technical service, and development teams in B2B software and services. She is a cross-functional leader who considers the customer at every product stage and is fearless in asking, “Are we building what matters? While Elena’s experience is primarily with early-stage venture-backed companies her consulting work includes large multinationals.
In addition to supporting Brainware Partners Elena is currently a Techstars Anywhere Accelerator mentor, Co-founder & CTO of Xmetryx, Inc, Fractional VP of Product & Technology at Courtroom5, and Fractional CTO at Freshwater Advisors, a venture capital advisory firm.
