About Us

dr jeb hurley

Dr. Jeb Hurley
Team Dynamics

Jeb traces his interest in leadership and insatiable curiosity about why people do what they do to his first sales role working for his dad, a love of history, and his graduate school organizational behavior courses. Rapidly moving into leadership roles early in his career allowed Jeb to make plenty of mistakes and figure out how to fix them. He experienced the pain and frustration caused by toxic managers and learned from some outstanding leaders.

Today, with 30-years of experience in global leadership roles at F100 companies and tech startups, and a doctorate in Organizational Leadership, Jeb is a leading expert on organizational trust and team dynamics. He is a two-time author, and his breakthrough research led to a better understanding of leader behavior, team engagement, and exceptional performance. He is passionate about finding innovative solutions to the challenges of leading hybrid, cross-cultural and cross-generational teams and improving people’s lives at work.

That passion led to Jeb’s doctoral research at HP and spending nearly ten years walking together with team leaders. He co-founded Xmetryx in 2019 to build on his work and research. The company’s TrustMetryx Team Dynamics platform blends behavioral science and software to help team leaders inspire trust, overcome biases and behavior challenges, and improve psychological safety on and across hybrid teams. In parallel, Jeb co-founded Brainware Partners to prepare team leaders for hybrid work challenges and ensure that their teams thrive in a hybrid workplace.

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Elena Newton
Blending Science and Technology

In 2014, Elena began working on a new approach to understanding customer experiences by measuring and tracking how people feel about an experience with a product or service versus their expectations of those experiences. She validated the theory through existing research, prototyped the concept, and began alpha testing. The substantial evidence of the effectiveness of the approach also brought a change in focus towards impacting lives at work by helping people build healthy, trusting relationships on and across teams. In 2020, Elena co-founded Xmetryx, Inc. with a mission to make the world better for everyone at work.

Elena began her career as employee number 16 at Onyx, a software start-up, with responsibilities ranging from technical writing to operations. As the company grew, she held various leadership roles focusing on both customer and technical areas of the business. Ultimately, Elena led the establishment of the Global Services organization, with responsibility for the experience of the company’s +10,000 customers. In addition, she led the design and development of the company’s first cloud-based product. After the sale of Onyx to Canon in 2010, Elena went on to co-found Inspiration Engine, and a people analytics software start-up focused on creating better customer experiences.

As Xmetryx Co-founder, Elena is responsible for product design, technology, and security, leading the development team, customer success, and a hodgepodge of other things (like janitorial duties, social media technology strategy, office administration, finance, and operations). She brings a blend of product design and software development talent, along with an unrelenting focus on execution excellence, to create an exceptional experience for Xmetryx customers.

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