Dr. Jeb Hurley and Elena Newton co-founded Brainware Partners as the professional services arm of Xmetryx, Inc., the behavior change software company they co-founded to measure and track the effect leader behavior and team dynamics have on work performance, well-being, and culture.

Managing Partner, Dr. Jeb Hurley is a behavioral scientist and leading expert in team dynamics. His leadership experience in the tech industry includes multiple founder, CEO, and global F100 VP/GM roles and over thirty years of developing teams and coaching leaders.

Jeb’s exposure to toxic managers, dysfunctional teams, and the stress and anxiety they create gave him a deep appreciation of the enormous psychological cost of poor leadership. His experience with leadership and team development programs that produced little evidence of a positive impact was a catalyst for his research. Together, those experiences became the driving force behind Jeb’s drive for finding a better way to give a new generation of leaders’ skills and tools to thrive in today’s workplace.

Jeb found that better way at the intersection of neurobiology, psychology, and technology. Today, he guides leadership teams in building a foundation of trust, psychological safety, and strong connections on the team and across the organization. Jeb’s holistic, behavioral science-based approach improves leadership team effectiveness and creates high-trust, agile cultures. Teams become highly adept at solving complex people challenges to spur innovation, support positive culture change, and help ensure better collaboration during rapid growth, M&A, or restructuring.

Read about Jeb’s impact on people and organizations in the case studies below.

Co-founder & Head of Product & Technology, Elena Newton excels at refining product-market fit, using those insights to align the product with engineering, and then cost-effectively leading her dev team in building viable, valuable, and lovable software products. She creates value by blending a relentless focus on customer needs, technical skills, leadership experience, and business acumen.

With a focus on delighting the customer, Elena works across development, design, and business functions to bring products to life. Her experience leading hybrid and remote product, technical service, and development teams in B2B and B2C software and services across the full product lifecycle spans more than 20 years. Elena’s tech expertise ranges from JavaScript, Ruby on Rails, and React to security and a host of infrastructure and support elements.

Case Studies

The Problem: A 200-person engineering division spread across multiple countries and sites was suffering with mediocre engagement and performance ...

The Problem An IT managed services and cyber security consultancy was experiencing rapid organic growth. In addition, they recently completed their first

The Problem After years of rapid growth, a large division of a global IT company was struggling to maintain sales momentum. Silos

The Problem An all-remote Dev Ops company was rapidly moving toward an IPO in the coming year. They had grown rapidly in

The Problem The profit engine in the printing equipment business is consumables but for several years the channel sales teams across Asia

The Problem: A technology company was experiencing greater than 30% attrition of university graduates within the first 18 months of employment.

The Problem The vision was to transform the book and magazine publishing and printing industry across Asia-Pacific from analog to digital production.

The Problem: Several large industrial customers of a global IT company were struggling with slowing growth, higher than planned costs, lower revenues, and disappointing ROI on new equipment.

The Problem Digital imaging technologies were poised to rapidly transform the commercial imaging industry. The global market leader faced significant internal resistance

The Problem A 20-year-old software company had a large customer base, slow growth, and an executive team that had become comfortable in

Learn more about our innovative approach.